10 Questions About Toshiba's No-Print Day
In a stunning display of greenwashing and ignorance, a U.S. branch of Toshiba has proclaimed October 23 National No-Print Day.
To raise awareness “of the impact printing has on our planet” and of "the role of paper in the workplace,” Toshiba America Business Solutions is asking people and companies not to print or copy anything that day.
"We know that approximately 336,000,000 sheets of paper are wasted daily -- that's more than 40,000 trees discarded every day in America,” Bill Melo, a Toshiba America vice president, said this week in announcing the effort.
The company is promoting the campaign with a series of web videos featuring Tree, an “affable spokescharacter” and alleged Toshiba employee. Viewers are asked to sign a pledge to give Tree “and his leafy colleagues” the day off.