WWF Helps Industry More than Environment
Want to protect the rainforest? All it takes is €5 ($6.30) to get started. Save the gorillas? Three euros and you're in. You can even do your part for nature with only 50 cents -- as long as you entrust it to the World Wide Fund for Nature (WWF), which is still known by its original name of the World Wildlife Fund in the United States and Canada.
Last year, the WWF, together with German retail group Rewe, sold almost 2 million collectors' albums. In only six weeks, the program raised €875,088 ($1.1 million), which Rewe turned over to the WWF.
The WWF has promised to do a lot of good things with the money, like spending it on forests, gorillas, water, the climate -- and, of course, the animal the environmental protection group uses as its emblem, the giant panda.
Governments also entrust a lot of money to the organization. Over the years, the WWF has received a total of $120 million from the United States Agency for International Development (USAID). For a long time, German government ministries were so generous to the organization that the WWF even decided, in the 1990s, to limit the amount of government funding it could receive. The organization was anxious not to be seen as merely an extension of government environmental protection agencies.