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Forestry technology company Kesla is renewing its operating model and management team as part of the systematic implementation of its growth strategy. The changes took effect on 17 March 2025 but will not impact the structure of Kesla’s financial reporting. Source: Timberbiz To achieve the goals set for the 2024–2028 strategic period, Kesla has identified three key themes: bold renewal, profitable growth, and succeeding together. The renewal of the operating model and management team ties these themes together. In the new organization, the previous business unit structure will be changed, and tractor equipment, logging equipment, truck and stationary cranes, and defence products will be referred to as product groups. Front line functions – sales, product management, marketing, and after sales services will be combined into a new Sales and Customer Care organization. A Sales and Customer Care Director will be appointed to lead this new organization, and the recruitment process is underway. Until the position is filled, CEO Pasi Nieminen will take on the role alongside his existing duties. The Kesla Defence product group, established in January 2025, will retain separate sales and product management functions due to the specific characteristics of the defense industry market. Tapio Pirinen will continue to lead sales for the product group and, as part of the organizational reform, will also take on responsibility for the company’s PMO (Project Management Office) functions. “At the core of our strategy is enhancing the customer experience. By reorganizing our frontline functions, we improve our customer processes and can offer better service and faster responses to market needs,” CEO Pasi Nieminen said. “Merging sales and after sales organizations allows us to allocate resources more evenly, flexibly, and efficiently across selected market areas to support growth. Strong product management, in turn, plays a key role in building a product strategy that aligns with our strategic objectives in key markets. All these actions support the most important goal of our strategy: profitable growth.” This transformation is a significant step in Kesla’s organizational development, following the earlier dismantling of business unit specific product development and production responsibilities. Product development, product management, digitalization, Kesla Defence, and PMO will now be included in the management team, as they are critical functions in achieving Kesla’s strategic goals. Jukka Sadinmäki will continue as Head of Product Development. Mika Tahvanainen, previously Business Line Director of Logging Equipment, has been appointed Director of Product Management and Digitalization. Ari Pirho-nen, formerly Business Line Director of Truck and Stationary Cranes, has been appointed Sales Director of Cranes for the Finnish market, which is a significant market for Kesla. The reorganization was carried out as a change negotiation process, but no staff reductions resulted from it.