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#GLAD2024 LEEA Builds Content to Finale
#GLAD2024, The Lifting Equipment Engineers Association (LEEA) has revealed more plans for Global Lifting Awareness Day (GLAD) on 18 July.
A multidimensional campaign has been running since the turn of the year, with LEEA members, manufacturers, and suppliers leading those sharing material that promotes safe and high quality load lifting across the world. Social media posts, videos, articles, and in-person activity are bound together by the hashtag, #GLAD2024. However, it all builds to a crescendo and will once again come together on a single day.
Ross Moloney, CEO at LEEA, said: “This year’s GLAD will be successful in part because of what’s been happening already. Social media is awash with #GLAD2024 content; we’re smarter and more savvy now than when we launched the concept in 2020. Our industry’s social media teams are surely among the best there are. We have meaningful words, great stories, and sensational images.
“It is a campaign where people are being innovative, and it feels more like a show-and-tell this year rather than just a tell. The poster campaign that LEEA has put out is an example of that, looking at where we’ve come from and wondering where we’ll go next. We will continually launch content in the run-up to encourage people to create their own material — and I’m thrilled at the number of companies who tell me what they’re planning.
“That said,” he continued, “The epicentre is very much 18 July and we’re saving some new material from LEEA for the day itself. Last year, industry will remember that we hosted an in-person event in the Palace of Westminster. This year, we are going heavy on social media content. We will be sharing incredible video content, which really showcases how fascinating and diverse we are.”
Lifting power
Among on-the-day highlights are a new LEEA film and an unaired conversation with Moloney. Other features will include a series of short video interviews with a representative of CERN, the European Organization for Nuclear Research, one of the world’s largest and most respected centres for scientific activity; a champion of women in construction, and ambassador for apprenticeships, cranes, skills, and training; a celebrated health and safety professional; and a Tier 1 construction contractor.
Moloney said: “Those of us who work in the industry know how broad we are in terms of footprint, but others maybe don’t understand how technical we are. Irrespective of what you do in the sector, you’re only doing it because somebody somewhere innovated and took us where we didn’t think we could go. So, we’re going to introduce some of the people who are working right now on innovation and development.”
Everything builds on established #GLAD2024 foundations of high quality products, inspection, and training; and a legacy of LEEA’s organisational vision to eliminate accidents, injuries, and fatalities, placing further emphasis on skills and employment, which had emerged as front-running themes when the fifth GLAD drive was launched.
“Quality products, inspection, and training could easily be the LEEA strapline,” said Moloney. “GLAD is about awareness of the industry, but LEEA maintains its messages. Our determination for a safe industry depends on quality and prestige. The way we do safety means it’s not about hampering or getting in the way. We enable. I think of the idea that cars only go faster because of the improvement in brakes and safety measures. Airbags don’t stop cars from going faster. By improving safety, we create the environment for higher, further, more complex.
“Trust me, when you see our video content on 18 July, there will be no doubt how professional, how expert, and how exciting our industry is. The push never stops. We are all in this together. You don’t have to engage a filmmaker to participate. Using the hashtag matters. Reposting and sharing matters. This is a chance for us as an industry to unite and show our strength. It doesn’t mean we will ever stop competing with each other, but on 18 July we can unite and rise.”
- Anyone interested in celebrating the lifting industry can pledge their support by completing a short form on the dedicated GLAD website.
To read previous #GLAD2024 related posts click here.
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Ponsse´s new solutions at FinnMETKO 2024 exhibition in August, Jämsä, Finland
The 20th FinnMETKO exhibition will be held in Jämsä on 29–31 August 2024. You are welcome to visit our stand 862 and see our new forestry solutions and services, as well as our new product range. We will also arrange several logging demos every day.
We will demonstrate new features to support forest machine operators’ daily work and to assist forestry entrepreneurs to follow up on the fleet’s profitability and productivity.
We are also presenting a fossil-free material concept load space. Ponsse is the first forest machine manufacturer in the world to show a part of forest machine made of SSAB fossil-free steel.
Come and have a cup of coffee with us!
We invite media representatives for a cup of coffee with us on Wednesday 28 August from 2 pm. Come and hear more about Ponsse’s new solutions and talk to our managers and specialists.
The 20th FinnMETKO exhibition will be held in Jämsä on 29–31 August 2024. Finland’s largest and most important professional and sales exhibition area in the heavy-duty machine industry will cover more than 200 hectares, both indoors and outdoors. The exhibition will be open every day from 9 am to 5 pm. Ponsse’s managers and specialists will be there on every exhibition day.
We warmly welcome you to enjoy the laid-back logging site atmosphere! Follow us on social media. We will send you more information in August.
Corinne Rönnholm
Ponsse Plc, Global Marketing Manager (Interim), +358 40 845 8418, corinne.ronnholm@ponsse.com
Further information: www.finnmetko.fi and www.ponsse.com
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They Shoot Owls in California, Don’t They?
LEEA Leads High Quality #GLAD2024
The Lifting Equipment Engineers Association (LEEA) has moved products, inspection, and training to the front of its Global Lifting Awareness Day (GLAD) campaign.
As #GLAD2024 approaches on Thursday 18 July, LEEA is sharpening its focus on the importance of surrounding these three cornerstones of lifting with high quality.
GLAD is an established event where its members, manufacturers, and suppliers lead those sharing material that promotes safe and high quality load lifting across the world. Social media posts, videos, articles, and in-person activity are bound together by the hashtag, #GLAD2024.
Ross Moloney, CEO at LEEA, said: “It’s about the ongoing battle between cost and quality. We all know that buying decisions are made for a multitude of reasons, but we want people to make sure those choices are always based on quality. It is perhaps easy for some not to think there’s any difference in quality and that all equipment and services are the same; we’re saying this isn’t the case. It’s why we constantly refer to skills, standards, and high levels of competency. This is a specialist industry, where high quality is a minimum requirement.”
LEEA has already circulated three graphics based on high quality products, inspection, and training, all of which attach the trifecta to existing #GLAD2024 publicity. The message chimes with LEEA’s organisational vision to eliminate accidents, injuries, and fatalities, placing further emphasis on skills and employment, which had emerged as front-running themes when the fifth GLAD drive was launched.
Moloney added: “We are in a risky industry, and these are three key ways by which we can eliminate risk; accidents occur when these three things fail. Product matters, but because it was once compliant doesn’t mean it always will be, hence the need for ongoing inspection, and this must be conducted by a high quality individual, who has been trained to the highest standards.
“This is where the LEEA logo fits,” Moloney continued. “Joining our association means you become associated with high quality providers. Our members go through an audit where we help them to check and improve their processes and practices. And on an ongoing basis our members access training developed and devised by 1,000 members worldwide. We’re not making this content up ourselves — it’s written by the industry, for the industry. Above and beyond GLAD, it’s a clear market signal to end users: if you are involved in lifting, look for the LEEA logo.”
Moloney delivered a well-received presentation, centred on GLAD, to the Associated Wire Rope Fabricators (AWRF) Spring General Meeting in Nashville, Tennessee last month (April). It was a delegation united in understanding that there is no low-risk job in the lifting industry, and the entire global community must be trained and competent. Further, it is a sector that is offering work opportunities, especially to younger people looking to become trained and qualified.
“Skills in our industry pays the bills,” roared Moloney. “You get trained and qualified, and there are work opportunities in our high tech, high quality industry. A perception endures that lifting is all about heft and physicality, but our people fight gravity and do dangerous things. They all need to be trained and competent, so there are no unskilled occupations. We provide training and we strongly encourage end users to make sure that anyone they work with is trained and work ready. Look at our TEAM card initiative for evidence.”
- Anyone interested in celebrating the lifting industry on 18 July can pledge their support by completing a short form on the dedicated GLAD website https://globalliftingawarenessday.com/partner-form
Caption: Global Lifting Awareness Day 2024 — #GLAD2024 — will uphold high quality products, inspection, and training on 18 July.
To read more LEEA related posts click here.
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Los bosques boreales de Canadá han sido gravemente dañados por la tala
Can Amazon save the Amazon?
REPOST
I explored some ideas in Editors Comment about how to save the rainforest in the June July 2023 issue – (How much money is needed to save the rainforest? ) and Oct Nov 2023 – (The rich can go a long way to saving the planet).
Researching for this article I came across the relatively new ‘The Earth Fund’ which was created by a commitment of $10 billion from Jeff Bezos founder of Amazon. After what appears to be relatively quiet start they have recently bounced into action timed to coincide with COP 28 in Dubai.
They announced – WASHINGTON, Dec. 7,2023 /PRNewswire/ – A new data dashboard launched today tracks the collective progress countries have made toward their commitment to halt and reverse forest loss and land degradation this decade. The new platform – the Glasgow Leaders’ Declaration Dashboard – was developed by the Bezos Earth Fund, Systems Change Lab, and the Forest Declaration Assessment Partners, and finds countries are falling woefully short of their commitments to end deforestation by 2030.
Recently published reports, including the Forest Declaration Assessment and the State of Climate Action 2023, find that deforestation increased by 4-7% between 2021 and 2022. The permanent loss of 5.8- 6.6 million hectares (Mha) of forest means that the world is far off course from halting deforestation by 2030. Global efforts to protect other ecosystems aren’t faring much better, with peatland degradation occurring across an area roughly the size of Kenya (57 Mha) and mangrove losses once again ticking upward.
The Earth Fund led by Bezos could be a starting point for serious collection of funds from rich individuals and Governments alike to go towards saving the Amazon and Congo Rainforest.
Referring to Fobes rich list: The United States still boasts the most billionaires, with 735 list members worth a collective $4.5 trillion. China (including Hong Kong and Macau) remains second, with 562 billionaires worth $2 trillion, followed by India, with 169 billionaires worth $675 billion. The amount of money in private hands is staggering. Just as the earth is staggering to a doomsday scenario.
If forest fires continue unabated in 2024 reforestation will never catch up. The earth as we know it could fail by as early as 2030.
Editor
Robin Peach
P.S.
Lula’s bid to style himself climate leader at Cop28 undermined by Opec move
Brazilian president’s plans to approve new fossil fuel projects sit awkwardly with pledge to meet 1.5C target.
Read this excellent article which in part relates to the Amazon by Jonathan Watts in the Guardian. (We will run in full in our Digital magazine Dec JANUARY 2024)
Next year we plan to attend the following shows:
Timber Processing & Energy Expo (TP&EE)
September 25-27, 2024, Portland, Oregon
Demo International 2024
September 19-21 Ottawa
FinnMETKO, Jamsa 29th – 31 August
KWF Tagung Schwarzenborn
19th – 22nd June
See you there!
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Combilift Launches National Forklift Safety Campaign: “Lift Your Standards by Lowering Your Load”
Combilift, a global leader in material handling solutions, is proud to announce the launch of its new National Forklift Safety campaign, “Lift Your Standards by Lowering Your Load.” This initiative aims to enhance awareness and promote best practices in forklift safety across industries.
https://youtube.com/shorts/G_RtL3hcO84?si=qTqxFXisu1cjZHv0
Forklift safety is of paramount importance to Combilift, and every year, we are committed to using National Forklift Safety Day (NFSD) as a reminder of how forklift operations can and should be safer than ever.
This year, the NFSD falls on the 11th of June and in line with this, our key messaging for the month of June will be focused on safe forklift operating practices.
Key Points of the Campaign:
- Safety First: Emphasising the importance of maintaining a lower load height while traveling to improve visibility, stability and reduce accidents.
- Training and Education: Offering comprehensive training programs to ensure that forklift operators are well-equipped with the knowledge to perform their duties safely.
- Industry Standards: Advocating for adherence to national and international safety standards in material handling operations.
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