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The Ultimate Renewable campaign has entered a new era. Starting with a three-month pilot in August 2024, The FWPA has transitioned to an always-on campaign aimed at improving consumer perceptions and strengthening long-term demand for wood and wood products all year round. Source: Timberbiz By focusing on digital, print and audio channels, this new strategy stretches the campaign’s reach and impact further, keeping messages in front of key audiences consistently and cost-effectively. The campaign is fronted once again by trusted ambassador Adam Dovile and features the powerful messaging: Wood. Grow, Harvest, Repeat. Since launching in August 2024, the campaign has run across a variety of platforms, targeting both metropolitan and regional audiences. Highlights include: SEN and AFL Nation radio (938,000 combined weekly listeners) A full-page feature in the AFL Grand Final Record, with over 1.3 million estimated readership Ongoing SEN digital advertising to reinforce messaging across sports media channels. Digital channels remain central to the campaign’s success. Facebook and Instagram ads have been running since November, tailored primarily to younger metro-based women—a cohort identified through FWPA research as especially receptive to sustainability messaging. These are complemented by Google Display ads reaching broader segments with aligned interests and values. In February this year, FWPA ramped up activity through additional high-impact placements including: YouTube pre-roll ads and expanded Google Display presence A strategic content partnership with Channel 9, including ad placements during Married at First Sight (with an estimated 2.4 million viewers) on 9NOW (catch-up TV) Digital and print placements in SMH, The Age, and AFR Life & Lifestyle Street furniture advertising rolled out across NSW, ACT and VIC, with WA, QLD, SA and TAS scheduled for April–May Sponsorship of Bendigo Spirit and Mavericks women’s sports teams, with ac-companying visibility across SEN digital, social, and the AFL Record starting in April – May. The campaign also took advantage of a high-traffic moment during Parliament sittings in March, running digital ads inside the ACT airport’s Qantas Lounge. These placements will return in June, with an average dwell time of 44 minutes providing extended exposure. From April through June, FWPA is building further momentum by: Securing a second major content partnership with Channel 7 Exploring new audio placements including radio, podcasts and Spotify ads. This next phase aims to deepen engagement, grow audience familiarity, and reinforce the campaign’s core sustainability message. The campaign is grounded in extensive consumer research, social license insights, and previous years’ campaign evaluations. Every element is designed to improve perceptions of wood as a renewable, environmentally responsible material of choice and ultimately drive consumer demand. For FWPA members, this strategy means better year-round visibility, more cost-effective media buying, and clearer returns on investment. Most importantly, it ensures wood and wood products stay front of mind in a competitive materials market. Watch more at https://www.youtube.com/watch?v=EDqnRyxy0j0  

The Murray Region Forestry Hub (MRFH), in partnership with the North East Catchment Management Authority, the Goulburn Broken Catchment Management Authority, and Wangaratta Rural City Council will hold a landholder forum aimed at providing practical and research-backed insights into the benefits of integrating forestry into farming systems. Source: Timberbiz This free event will take place on 27 June 2025 in Wangaratta, featuring a range of topics presented by leading specialists. “The forum is aimed to ensure landholders get access to well researched information to make informed decisions about their own properties. “More trees on land can have benefits for the landholder and broader community through flow on economic stimulus. We are very excited to provide the opportunity for the questions to be answered and to ensure landholders are connecting with the right people to aid the decision-making process,” said Ms Carlie Porteous (MRFH). The forum, Boost Your Farm’s Future: Unlock the Power of Trees for Productivity and Biodiversity, will provide farmers and landowners with information regarding the opportunities for trees on privately owned land, based on federally funded research outcomes from Hubs, Forest & Wood Products Australia (FWPA), Australian Forest & Wood Innovations (AFWI), and other key industry bodies. Forum Agenda: Setting the scene, why trees belong on land. Growing Together: Navigating the investment and challenges of farm forestry in partnership with landowners. Forestry / Biodiversity Plantings: Exploring the future of forestry and biodiversity plantings from an economic, social, and environmental perspective. Case Study 1: Drawing perspective from a family farm experience Case Study 2: Presenting a case study on the role of forestry and biodiversity plantings in farming systems and emissions balance. Economic Aspects: Discussing the economics of establishing a forestry development. Socio and regional contribution and market opportunity. Turning Trees into Income: A simple guide to earning carbon credits on your land. Risk Management: Managing risk in carbon projects: identifying key risks and pitfalls in plantation forestry carbon project structures. Responsible forestry, biodiversity and the role of certification. This forum presents an opportunity for landowners to explore practical strategies for integrating trees into their farming practices, boosting both productivity and environmental sustainability. The event will be held at the Wangaratta Performing Arts Centre on 27 June 2025 from 9:30 am – 3:30 pm. A networking session will follow with drinks & canapes from 3.30pm to 5pm To book go to: https://www.trybooking.com/events/landing/1377917

The Tasmanian Forest Products Association (TFPA) has welcomed further commitments to Australia’s diverse and sustainable forest industry by the Liberal National Coalition ahead of the 2025 federal election. Source: Timberbiz Following on from their commitments to protect existing forestry quotas, to defund the environmental lawfare organisation the Environmental Defenders Office, and to back the future of the Tasmanian Freight Equalisation Scheme (TFES) to the tune of $65 million, Shadow Forestry Minister and Tasmanian Senator Jonno Duniam committed last week to maintaining the existing Regional Forestry Agreements. Speaking with TFPA Chief Executive Officer, Nick Steel, Senator Duniam outlined the Liberals “ironclad commitment” to stick the RFAs if elected in the May election. “Supporting RFAs means supporting our environment, the jobs and communities that rely on this industry,” Senator Duniam said. The commitment was welcomed by Mr Steel, who said, the existing RFA model holds the state’s forestry businesses to the highest level of scrutiny and ensures the industry is a leader the world on environmental and sustainability standards. “It’s a tough system, but our industry knows it’s the best way to manage our forests, as well as to ensure certainty for our businesses. That’s why we’ve welcomed Senator Duniam’s announcement,” Mr Steel said. “We’re now calling on Labor to show the same commitment to the thousands of Tasmanians across our state who are employed by our forestry businesses and back our existing Tasmanian RFA. “It’s the best way to protect their jobs and strengthen the scores of local communities across the state who rely on Tasmanian forestry to thrive.”

The timber workers’ union has welcomed the announcement by Prime Minister Anthony Albanese of a $24 million investment to secure the future of the Boyer Paper Mill in Tasmania. Source: Timberbiz The funding is a vote of confidence in the workers at Boyer and workers in the Tasmanian forestry and timber sector including over 100 harvest and haulage workers in the mill’s supply chain. Boyer, North-West of Hobart is the site of the last Australian producer of newsprint and communication paper – a vital capability that ensures Australia is not fully dependent on imports. “This is a win for Tasmanian timber and manufacturing workers,” said National Secretary of the soon to be Timber Furnishing Textiles Union (TFTU). “It shows this Labor Government gets it – they understand that backing local jobs matters. “Boyer is part of the beating heart of Tasmania’s forest products and timber industry. This investment means real jobs, in real communities, with a real future.” Mr O’Connor also thanked Labor’s candidate for Lyons, Rebecca White. “Rebecca White has always backed forestry, timber and manufacturing jobs – her strong advocacy has helped make this possible, and that’s a good sign for Tasmanians if she’s elected,” he said. Electrifying the site will cut emissions and future-proof the mill’s operations, ensuring it keeps delivering the forest products Australians rely on. “Only Labor has a plan to back timber and forest products manufacturing and secure a future made in Australia.” “This announcement shows what’s possible when government backs local industry – a strong forestry sector and a strong future for pulp, paper and bioproducts manufacturing right here in Tasmania” concluded Mr O’Connor said.