The economic importance of the natural assets of the world is now firmly on the political radar as a result of an international assessment showcasing the enormous economic value of forests, freshwater, soils and coral reefs, as well as the social and economic costs of their loss, was the conclusion of The Economics of Ecosystems and Biodiversity (TEEB) report launched (20 October 2010) by TEEB study leader, Pavan Sukhdev, at the 10th Conference of Parties meeting of the Convention on Biological Diversity (CBD COP10) in Nagoya.