2009 Product development 2010: Paperitalo 2nd Tuesday Surveys

Survey subject: Product development 2010		2^nd Tuesday Surveys are Copyright 2010 by Paperitalo Publications and used by permission of the Copyright Owner
Dates open: 8 – 22 December 2009		Confidential level and error band: (90% confid. Level, +/- 10% error band)
No. of respondents: ??	Pulp & Paper Industry
49% US respondents, 15% Western Europe, Brazil was 8%
When asked about their 2010 product development budget… • 5%..... said will go up significantly (< 50%) • 23%... said will go up moderately (>25%) • 55%... said it will stay the same • 10%... said it will go down moderately (>25%) • 5%..... said it will go down significantly (<50%)
When asked about the largest influence on their 2010 development budget • 31%..... said internally planned program • 25%..... said customer requests • 15%..... said product extension
Customers and universities were seen to be the largest outside sources of development ideas Only 25% endorsee the idea of “Open Innovations”
Top ranked universities for product development 1. North Carolina State University 2. University of Wisconsin – Stevens Point 3. IPST @ GA Tech 4. Universidade de Vicosa-Brazil 5. KTH (Royal Technical University)