Forest Products Industry

To combat the growing risks from unsustainable business practices, governments and regulators worldwide require corporates to bring greater transparency and reporting to their sustainability impact. Source: Deloitte When it comes to reporting, however, arguably, not all industries are the same. Forests are key to addressing both climate change and biodiversity loss, two of the most urgent challenges for the global community, as they have the ability to sequester carbon and host 80% of terrestrial plant and animal species. The Nordics, despite having only 1.6% of the world’s forested area, account for 13% of the world’s wood and pulp production. They provide the case for this article. If reporting (and other) regulations are to encourage forestry organizations, and their stakeholders, to make more sustainable choices, more needs to be done to increase understanding of the specific sustainability impacts of the industry. Three key areas should be addressed: reporting models, underlying data, and success cases. Models provide the measurement frames but are not yet fully developed or uniformly adopted. Forestry organizations, like peers in other industries, report on greenhouse gas (GHG) emissions from their own operations and value chain (known as scope 1,2 and 3 through the methods developed by the Green House Gas Protocol). However, forestry also has the potential to remove carbon through the uptake of carbon dioxide, storage of carbon, and the contribution of forest-based products in replacing fossil raw materials. The models for accounting of this removal are yet to be adopted uniformly. In addition, the Science Based Targets Initiative presented the final version of their guidance on setting targets for the Forest, land and agriculture (FLAG) sectors at the end of 2023. Whereas CLEAR, a different set of guidelines, has already been adopted by several large Swedish forest companies. This hampers comparability of data and communication to broader stakeholder groups. Reporting of biodiversity is even less mature which means individual actors need to interoperate and devise more of their own reporting metrics. Comparability is further aggravated through regional variations in forest type, conditions and management practices which entails a difference in what is relevant to report on. Ultimately measurement models and methods need to be integrated into internal management control systems that can help organizations implement strategies and investors to allocate resources. Recent progress is encouraging, yet more needs to be done to strengthen the models for effective decision making. Data provides input to the models but is difficult to gather and interpret. Challenges in climate reporting are compounded by the difficulty in capturing data. For instance, in addition to the notoriously difficult Scope 3 emissions, forestry companies can account for their FLAG emissions, which include emissions related to restoring natural ecosystems, improving forest management practices, and enhancing soil carbon sequestration. The difficulty of collecting reliable data often results in companies adopting modelled estimates with varying degrees of accuracy. Companies are also increasingly trying to gather primary and secondary data. Differences in the unique makeup of soils, local climate, or weather conditions can affect emissions and aggravate accounting. This fragmented landscape has entailed a real risk of reporting on “the same metrics but in different ways”. There are also difficulties in capturing biodiversity data. However, new technologies offer solutions. For instance, remote sensing to create a forest digital twin has shown biodiversity on a very granular level. Initiatives like this provide understanding of complex cause and effect of different measures on biodiversity. “We do not only need metrics and data but a clearer understanding of future scenarios for the industry,” said Katarina Kolar, Head of Business Improvement & Business Control, SCA. The question is how to act on available data. What will the role of the organization be in reporting and controlling if the knowledge about climate science or biodiversity is insufficient to interpret the signals provided by the collected data? Cases can provide a map for the do’s and don’ts – but are still evolving. Beyond reporting of metrics, there is also a need for examples of initiatives and concrete scenarios that provide viable pathways for the industry to both drive financial growth and address climate impact. This relates to the more narrative elements of reporting on progress. Examples could relate to good forest management practice, which is particularly relevant for an industry tackling a divergence in opinion on what constitutes good forest management practice (a source of major debate between the EU and the Nordics on regulatory design). Examples could also relate to innovation in technology and business models. For instance, several companies pilot novel carbon capture technology. One large Swedish forestry company is currently analyzing the potential to offer Carbon Capture and Storage as well as carbon credits to their customers, potentially making their products carbon neutral. Other examples relate to product development projects where fibre-based products could replace plastics. This would imply the avoidance of emissions, again something that the current measurement system does not capture fully. Scaling of good examples and broad backing of sustainable scenarios will require sharing knowledge from successful deployments and business models that also secure a return on investment. The drive to measure sustainability impact has arguably never been stronger. The forestry industry has huge potential to either improve or aggravate sustainability efforts. Therefore, it is important that actors within and around the industry have good information to make the right decisions and do justice to the sustainability benefits that this industry can provide. An evolving regulatory environment with potential broad implications for forest companies combined with a fragmented reporting landscape diminishes the usability of information for stakeholders as a steering tool. Actors within the industry should seize the opportunity to better shape and align on models, metrics, and narratives that provide clarity into an industry central to climate action and biodiversity. The potential benefits of such a venture could be worth the effort.

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The EU has imposed anti-dumping duties on Chinese plywood imports with provisional levies of up to 62.4% due to the damaging uptick in hardwood plywood imports that has damaged local producers. Source: Timberbiz The Greenwood Consortium complained about the Chinese plywood trade in 2024 and has welcomed this latest move. The Greenwood Consortium is an ad-hoc group of EU hardwood plywood producers, established in 2023. It represents producers from Bulgaria, the Czech Republic, Finland, France, Hungary, Latvia, Italy, Poland, and Spain. It was reported that Chinese exporters were disguising hardwood products in anticipation of levies to be applied by altering imports making them appear to be softwood or by sending them in through other countries. The Russian/Ukrainian conflict meant there was a gap to be filled of which China sought to take advantage. There has also been speculation that Russian plywood could come in via China. The EU has already imposed tariffs on a number of Chinese goods including motor vehicles.

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US Senator Cindy Hyde-Smith has introduced legislation to allow consumers to claim a tax credit for purchasing solid American hardwood products for their homes, a measure intended to shore up a hard-hit American industry made up of small sawmills and family-owned secondary manufacturers. Source: Timberbiz The Solid American Hardwood Tax Credit Act (S.1964) would allow individual taxpayers to include solid American manufactured hardwood products as qualified home energy efficiency improvements under the Energy Efficient Home Improvement Credit. The credit would apply to any flooring, paneling, millwork, cabinetry doors, cabinetry facing, window, or skylight, comprised of deciduous trees grown and processed in the United States. “Mississippi’s sawmills and rural communities that depend on timber have been hit hard by the same economic challenges facing the entire industry.  This bill is designed to support the domestic hardwood industry and the jobs it provides while making American-made hardwood products more affordable for families,” Ms Hyde-Smith said. “Our goal with this legislation is to preserve rural manufacturing jobs and sawmill operations that are critical to local economies and national security supply chains, while encouraging the use of environmentally sustainable wood products over cheap, Chinese-made synthetic alternatives.” Despite the significance of the forestry sector to Mississippi’s economy, the state’s hardwood industry has been affected by a severe national decline. The domestic hardwood-grade lumber market has fallen from 6.5 billion board feet to less than 2 billion board feet in the past 26 years. Much of this decline is associated with foreign substitutes that often contain harmful chemicals and larger carbon footprints than sustainably harvested American hardwoods. The Solid American Hardwood Tax Credit Act would amend the Internal Revenue Code to qualify American hardwood products for the home improvement energy efficiency tax credits under Section 25c of the Internal Revenue Code while offsetting the cost of the bill by eliminating a costly bonus tax credit created in the Inflation Reduction Act (IRA). The IRA bonus credit provides increased subsidies for carbon capture projects only if union labor requirements are met.  As such the bill would end a provision that allows the federal government to pick winners and losers. S.1964 also falls in line with a March executive order issued by President Trump, which called for the immediate expansion of American timber production and tasked the secretaries of Interior and Agriculture to craft legislative proposals to improve timber production and forest management.

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Pan Pac has issued its 2025 sustainability report – A sustainable future together. In addition to highlighting the progress made towards the goals established in 2022, the report covers the impact of 2023 Cyclone Gabrielle on operations and recovery. Source: Timberbiz The document is a sustainability report for Pan Pac Forest Products, detailing the company’s operations, resilience efforts following Cyclone Gabrielle, and its commitment to sustainable forestry practices in New Zealand. It includes a large feature on its forests and the ways in which it is building resilience for climate change events, increasing environmental protection, supporting biodiversity and contributing to the community. Pan Pac Forest Products is one of New Zealand’s largest fully integrated forest products companies, focusing on sustainable forestry and contributing significantly to the economy. The company has faced challenges, including the impact of Cyclone Gabrielle, but remains committed to its purpose of providing tailored forest products. You can download the document here.  

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