Stora Enso : Rethink - A Change Process and a New Corporate Identity

Helsinki, Finland, Apr 20, 2011 - Stora Enso initiated a change process called Rethink in spring 2010 and communicated the process internally in November 2010. Today Rethink is launched externally. The most visible sign of the change externally is Stora Enso’s new corporate identity.

“Rethink is based on changes that have been and are taking place within Stora Enso and its businesses. We want to think about our business in new ways, and this spirit of challenging the old ways is becoming something of a daily routine in the Group,” says Stora Enso CEO Jouko Karvinen.

“We believe we are not the only ones rethinking. People around the world are rethinking – all our stakeholders are rethinking. Whether it’s how the planet is to be saved for future generations, how companies have to learn to build businesses in new societies in a responsible way or consumers asking for sustainable solutions and how we can respond to those consumer needs, we are all rethinking.”

“Rethinking – questioning old ways of doing things and finding new ways and solutions to satisfy customers, shareholders, employees and society at large – is a daunting challenge. We feel that our Group management is fully committed and ready to take on this task,” says Gunnar Brock, Chairman of the Stora Enso Board of Directors.

Stora Enso’s corporate identity is being renewed as part of the Rethink change process. The new identity symbolises the Group’s commitment to creating a sustainable future for the planet by developing innovative solutions based on renewable materials. The design of the new logo reflects shapes related to Stora Enso’s business and products, as well as the unending cycles of nature. Its form is inspired by the petalless flower of the eucalyptus tree, an increasingly important source of raw material for pulp production.

Instead of the traditional Annual Report Stora Enso today publishes a “Rethink Report” to make the reader also – rethink. It can be ordered at www.storaenso.com/order.

Stora Enso is the global rethinker of the packaging, paper and wood products industry. We always rethink the old and expand to the new to offer our customers innovative solutions based on renewable materials. Stora Enso employs some 26 000 people worldwide, and our sales in 2010 amounted to EUR 10.3 billion. Stora Enso shares are listed on NASDAQ OMX Helsinki (STEAV, STERV) and Stockholm (STE A, STE R). In addition, the shares are traded in the USA as ADRs (SEOAY) in the International OTCQX over-the-counter market.